Down is a natural insulator that requires a bit of extra care. Allow us to share some tips for keeping it nice and lofty.

How to Wash and Dry But first, check the care label. It may have style-specific instructions.
Superpuff Care Guide - Wash A
Wash It Close all zippers, then wash separately in a front-loading machine on gentle cycle, cold. Use detergent formulated for down and do not use fabric softeners. Complete an additional rinse cycle, as residual detergent could affect loft.
Superpuff Care Guide - Wash B
Dry It Tumble dry on low until it’s totally dry. This might take a couple cycles. For extra loft, add three tennis balls or dryer balls to the machine. The bouncing will help re-fluff it.
How to Re-Fluff Your Puff Whether it lost some volume in storage or you just want the puffiest coat possible — here’s how to get more loft.
Superpuff Care Guide - Store A
Method 1 — By Hand Use a scrunching motion to redistribute the down. Then, lift your puff from the bottom and shake it. After, hang it in a warm area for up to 48 hours.
Superpuff Care Guide - Store B
Method 2 — By Machine Close all zippers. Then tumble dry your garment on low along with a slightly damp cloth for 15–30 minutes. Still need more loft? Add three clean tennis or dryer balls to the mix. Repeat as necessary.
How to Store Because you probably won’t be wearing much down in July.
Superpuff Care Guide - Store A Always Store Dry Make sure your garment’s completely free of moisture when you put it away.
Superpuff Care Guide - Store B Don’t Squish Too Much Avoid compressing your garment for long periods. Store by hanging in a ventilated closet or a large cloth or mesh bag.
Reasons to Love Down
Superpuff Care Guide - Warmest World’s Warmest We use premium down because it’s the world’s very best insulator. It keeps you warm and feels luxurious.
Superpuff Care Guide - RDS
Responsibly Sourced We source goose down that's certified to the Responsible Down Standard (RDS). Every step of the supply chain, down to the farm, has been inspected by IDFL, an accredited independent certification body that upholds the RDS's strict requirements. This ensures our down is sourced from geese who receive adequate food, space, shelter and fresh water, and who are never force fed or live plucked. Aritzia is RDS certified (TE-99972952) and only the products which carry the RDS label and claim are certified.
Superpuff Care Guide - Lightweight
Lightweight At 700+ fill power, our down delivers superior warmth with less weight.
FABRIC CARE GUIDE