So, you want to live your life in great jeans that last and last? Us too.
How to Care for Denim
1. Check the care label for style-specific instructions.
2. Machine wash on cold, flipping inside out to prevent colour transfer.
3. Steer clear of harsh soaps and bleach.
4. Line dry inside out. If you must use a dryer, set it to low heat.
For the Planet
Use Cold Water
Washing with cold water is not only gentler on your clothes, but it can also save up to 90% of the energy normally used to heat the water.
Wash It Less
Each load of laundry uses approximately 18 gallons of water — and a bunch of your effort. Save yourself the time and resources by washing less. Or try a gentle cycle — it can help reduce microfibre shedding by about 70%.
Choose Mild Detergent
This will minimize any chemicals entering the waterways.
