Linen loves you. Show linen you love it back.
How to Care for Linen
1. Check the care label for style-specific instructions.
2. Prolong the life of your garment by washing less often.
3. When needed, machine wash cold on gentle cycle with like colours and tumble dry on low.
4. Remove your garment from the machine promptly after drying to reduce wrinkles.
5. Steer clear of bleach.
6. Iron only when needed. For best results, iron or steam the garment while its slightly damp.
For the Planet
Use Cold Water
Washing with cold water is not only gentler on your clothes, but it can also save up to 90% of the energy normally used to heat the water.
Wash it Less
Each load of laundry uses approximately 18 gallons of water — and a bunch of effort. Save yourself the time and resources by washing less. Or try a gentle cycle — it can help reduce microfibre shedding by about 70%.
Skip the Dryer
Instead, line dry — it saves energy and reduces environmental impact. If you must use a dryer, set it to low heat.
Reasons to Love Linen
Plant-Based Fabric
Linen’s made with flax plant fibres. It’s as natural as it gets.
Keeps You Cool
Its naturally breathable, lightweight structure is perfect for staying comfortable in hot-hot places.
Perfectly Imperfect Texture
Linen’s distinctive texture gives your outfit that effortless look and feel.
