1. What is a cookie?
Cookies are small pieces of data that online services put on your device to gather information about how you use the site, to identify you the next time you visit, and to give you a better browsing experience. Cookies enable web browsers like Internet Explorer and Mozilla Firefox to remember which pages you visit and allow you to set preferences on some sites. Every time you visit the site, your web browser sends these cookies back so the site can recognize you and remember details specific to you and your user preferences. Cookies might recognize when you visit pages on our site or others’ sites, use apps, open emails we send you, or click links.
Cookies can be limited to a single session, or they can be “persistent.” A persistent cookie stays in your browser so that it can be read when you return. Persistent cookies help us recognize you as an existing user; that makes it easy for you to use our online services without having to sign into your account each time you visit. Session cookies last only as long as the session (usually the current visit to a web site or a browser).
In addition to cookies, we and our partners also use other technologies, including data stored on your web browser or device, identifiers associated with your device, and other softwares that have similar purposes to cookies. These include:
Pixel tags (also called beacons or pixels) are small blocks of code installed on (or called by) a web page, email, or ads. Pixel tags can retrieve information about your device and browser and how you interact with it. This includes, for example, information about your device type, operating system, browser type and version, website visited, time of visit, referring website, IP address, whether you’ve opened an email or clicked on an ad, and other similar info, including the small text file (the cookie) that uniquely identifies the device. Pixel tags allow third parties to set and read browser cookies from a domain that they don’t operate and collect information about visitors to that domain, typically with the permission of the domain owner. Pixel tags might also be used to test different experiences and content on websites.
Local and Session Storage
Local and session storage refers generally to other places on a browser or device where information can be stored by websites, ads, or third parties (such as HTML5 local storage and browser cache).
IP addresses, (short for “internet protocol”), are assigned by internet service providers to every device connected to the internet. Website owners, including Aritzia and the third-party analytics and the ad-serving services it uses, have access to their users’ IP addresses and the general location of those IP addresses. Using IP addresses, we and our partners can identify the country, region and city where users are connecting to the internet as well as the internet service provider they use. IP addresses can be used for geolocation, such as by services like Google Analytics.
Your unique device identifier is a combination of information that is unique to your device. We might collect this information or create a unique device fingerprint so we can identify your device. We use these in a similar way to cookies.
While the cookies used on our sites change from time to time as we improve and update our services, generally, we and our partners use them for the following purposes:
Preferences and Features
Analytics and Research
Cookies enable us and our partners to provide important security features and services that protect you and us. For example, they help us to authenticate your use, prevent fraudulent use of access credentials, maintain the confidentiality of your data and to help us detect malicious activity.
Marketing, Advertising, Insight and Measurement
We and our partners may link any of the information we collect through cookies and other technologies with information you provide, with information we obtain from other sources, including from both online and offline data providers (such as demographic data and interest-based data), and where you agree to this through your privacy settings on social-media sites, with information obtained from social media. This information is gathered by how you use social media, such as what you post about, message about, or comment on.
3. What information is collected?
- Site and app interactions including language preferences, timestamps, clicks, scrolling, browsing times, searches, referrals, and exit pages
- Information about your device, such as IP addresses, unique device IDs, user IDs, processing capabilities, manufacturer and model, language and other regional settings, geographic location, screen resolution and similar settings
- Your connection to online services, including details about the network and software you’re using, such as browser type and version, operating system name and version, ISP, and your preference settings
- How sites and apps perform for you, including problems you encounter, such as loading errors and response times
This information may be combined with other information we or our partners hold about you, for instance, to support our marketing efforts by serving you Aritzia ads or marketing messages based on how you’ve browsed with us or bought from us before.
4. Who places cookies on my device?
Cookies placed on your device by us while you’re on our site are called “first-party cookies.” If our partners place cookies on your device while you’re on our site, these are called “third-party cookies.” Such cookies are controlled by third parties and not by us. For example, when you visit an Aritzia site, Google Analytics sets their own cookies on your web browser. These record your visit to our online services and this information is shared with other organizations, such as Optimizely, which we use to personalize and optimize user experience.
You may opt out of tracking and prevent your data from being collected and used by Google Analytics by visiting here.
5. What cookies are used on Aritzia sites?
Google 360 — Google 360 uses a persistent cookie, pixel tags, text cookies, and local storage to collect data on aritzia.com to personalize and optimize the user experience.
Optimizely — Optimizely uses a persistent cookie, pixel tags and text cookies to collect data on aritzia.com to personalize and optimize the user experience.
Facebook — Facebook uses a persistent cookie, pixel tags and text cookies to collect data on aritzia.com and to deliver Aritzia personalized content and ads on Facebook.
Salesforce Commerce Cloud — Salesforce Commerce Cloud uses a persistent cookie and text cookies to save personalized settings, such as region and language, to remember logins, and to secure the aritzia.com site.
Cloudflare — Cloudflare uses a persistent cookie and text cookies to detect the closest server for maximum performance in delivering content.
Spredfast — Spredfast uses a persistent cookie, and text cookies to provide user-generated content on aritzia.com.
SeeWhy — SeeWhy uses a persistent cookie, pixel tags and text cookies to deliver personalized email messaging to visitors on aritzia.com.
CyberSource — CyberSource uses a session cookie, pixel tags and text cookie for authentication and security of aritzia.com.
6. Cookies we don’t control
Some pages have content embedded from other providers such as the Facebook “like” button or the Pinterest “save” button. Be aware that these service providers may use their own cookies or similar technologies and we don’t control them.
7. How can I manage cookies?
You can find information about Facebook ad cookies here.
Do Not Track Features
Some newer Internet browsers incorporate Do Not Track (DNT) features. If activated, these features send a signal to the services you visit indicating that you don’t want to be tracked. Those services (or content on them placed by third parties) may continue to engage in activities you may view as tracking, even though you’ve expressed this preference, depending on the service’s privacy practices.
At this point, there isn’t a common understanding of how to interpret the DNT signal, so Aritzia does not currently respond to browser DNT signals.
However, as we mentioned, many Internet browsers allow you to reject, manage, and delete cookies. You may also be able to manage similar technologies, like HTML5, by changing your browser settings.
Please note that opting out of interest-based advertising won’t necessarily entirely prevent information from being collected automatically on our online services, and it doesn’t mean you’ll receive fewer ads or stop ads from being displayed. Instead, the ads you see will no longer be interest based and, therefore, might be less relevant to your interests. Also, if you do choose to disable cookies, please be aware that all of our site features may not operate as intended.
Aritzia Chief Privacy Officer
#118 - 611 Alexander Street,
Vancouver, BC, Canada V6A 1E1
Facsimile + 1 604.251.6575