Cookies Policy

This Cookie Policy was last updated on: July 9, 2018

Your privacy is important to us — by “us” we mean United States of Aritzia Inc. and its corporate affiliates. We developed this Cookie Policy so you can understand how we (and our partners) use cookies (and other similar technologies) and what information we use cookies to collect.

We’ll go into more detail below but here’s the bottom line: By choosing to access our site, you consent to our use of cookies, even when they aren’t needed to provide services to you (more on that later). However, you can choose to disable cookies. Read on for all the details.

What pairs well with our Cookie Policy? Our Privacy Policy. Read it here.



1. What is a cookie?

Cookies are small pieces of data that online services put on your device to gather information about how you use the site, to identify you the next time you visit, and to give you a better browsing experience. Cookies enable web browsers like Internet Explorer and Mozilla Firefox to remember which pages you visit and allow you to set preferences on some sites. Every time you visit the site, your web browser sends these cookies back so the site can recognize you and remember details specific to you and your user preferences. Cookies might recognize when you visit pages on our site or others’ sites, use apps, open emails we send you, or click links.

We and our partners also use other technologies that work in a similar way to cookies. However, to keep things simple in this Cookie Policy, except where we identify other technologies, we’ll refer to all of these other technologies as cookies.

Cookies can be limited to a single session, or they can be “persistent.” A persistent cookie stays in your browser so that it can be read when you return. Persistent cookies help us recognize you as an existing user; that makes it easy for you to use our online services without having to sign into your account each time you visit. Session cookies last only as long as the session (usually the current visit to a web site or a browser).

In addition to cookies, we and our partners also use other technologies, including data stored on your web browser or device, identifiers associated with your device, and other softwares that have similar purposes to cookies. These include:

Pixel Tags

Pixel tags (also called beacons or pixels) are small blocks of code installed on (or called by) a web page, email, or ads. Pixel tags can retrieve information about your device and browser and how you interact with it. This includes, for example, information about your device type, operating system, browser type and version, website visited, time of visit, referring website, IP address, whether you’ve opened an email or clicked on an ad, and other similar info, including the small text file (the cookie) that uniquely identifies the device. Pixel tags allow third parties to set and read browser cookies from a domain that they don’t operate and collect information about visitors to that domain, typically with the permission of the domain owner. Pixel tags might also be used to test different experiences and content on websites.

Local and Session Storage

Local and session storage refers generally to other places on a browser or device where information can be stored by websites, ads, or third parties (such as HTML5 local storage and browser cache).

IP Addresses

IP addresses, (short for “internet protocol”), are assigned by internet service providers to every device connected to the internet. Website owners, including Aritzia and the third-party analytics and the ad-serving services it uses, have access to their users’ IP addresses and the general location of those IP addresses. Using IP addresses, we and our partners can identify the country, region and city where users are connecting to the internet as well as the internet service provider they use. IP addresses can be used for geolocation, such as by services like Google Analytics.

Device Identifiers

Your unique device identifier is a combination of information that is unique to your device. We might collect this information or create a unique device fingerprint so we can identify your device. We use these in a similar way to cookies.

The technologies above help our online services work better, and help us create services and advertising. The technologies might be delivered to your device by us, or by a third party. These third parties are our carefully selected web analytics or advertising partners. We’ll talk more about first-party and third-party cookies further down in this Cookie Policy.


2. Why do we use cookies?

While the cookies used on our sites change from time to time as we improve and update our services, generally, we and our partners use them for the following purposes:


We use technologies like cookies to verify your account and determine when you’re logged in so we can make it easier for you to access our online services and show you the information you’re looking for. For example, we use cookies to keep you logged in as you navigate between different pages on our sites. Cookies also help us remember your browser so you don’t have to keep logging in every time you visit.

Preferences and Features

We use cookies to help make our sites function better for our customers. They enable us to offer you the right content experience, so you don’t have to hunt for what you’re looking for when you come back. Cookies help us remember things like your selected region, language, setting preferences, reference websites, how far you are through an order and what you’ve seen or done on our online services. We hope that by doing this, we can provide a more personalized and convenient experience that will make you want to come back and visit again! Many of our site features should still work without preference cookies. However, your experience might not be quite as functional and you’ll need to re-enter your preferences each time you visit.

Analytics and Research

We also use cookies to collect information about how you use our sites so our services can work even better. Cookies collect information about the number of visitors to the site, where visitors have come to the site from and the pages they visited. They help us understand and analyze which pages are the most frequently visited, and where customers encounter difficulties so we can make impactful changes to our user experience. We may also ask outside partners to help us better understand and analyze how you interact with our online services, including by placing analytics and research cookies on our behalf. For example, we use third-party analytics providers like Google Analytics to evaluate and report back on how our online services are functioning. These companies may set and read their own tracking technologies to gather information about your online activities across websites and services; among other things, this information can cause different users to have different experiences on our sites.


Cookies enable us and our partners to provide important security features and services that protect you and us. For example, they help us to authenticate your use, prevent fraudulent use of access credentials, maintain the confidentiality of your data and to help us detect malicious activity.

Marketing, Advertising, Insight and Measurement

We and our partners use advertising cookies to collect information about your visit to help deliver Aritzia ads that may be of interest to you, on our site or on other sites you visit. This allows us to create ads that are more personalized to your preferences and better manage whether our ads are delivering messages that are relevant to you. We create ad content based on a combination of your browsing activity on our sites and/or the products you’ve bought from us before. For instance, we and our partners may use cookies to count the number of times an ad is shown and to measure how often people do things like click on or view ads both on and off our sites or on marketing communications we’ve sent them. We work with third-party partners that set their own cookies in this same way. For example, your behaviour on our sites may result in Aritzia ads showing up on other third-party sites you visit and our advertising partners may use cookies to help serve you Aritzia ads better tailored to the interests you’ve shown by browsing our sites.

We and our partners may link any of the information we collect through cookies and other technologies with information you provide, with information we obtain from other sources, including from both online and offline data providers (such as demographic data and interest-based data), and where you agree to this through your privacy settings on social-media sites, with information obtained from social media. This information is gathered by how you use social media, such as what you post about, message about, or comment on.


3. What information is collected?

We and our partners use cookies and similar technologies to collect information about how you interact with and navigate our sites, as well as information about the device and software you use to do so. This kind of information is called “usage information” in this Cookie Policy and can include data on the following:

  • Site and app interactions including language preferences, timestamps, clicks, scrolling, browsing times, searches, referrals, and exit pages
  • Information about your device, such as IP addresses, unique device IDs, user IDs, processing capabilities, manufacturer and model, language and other regional settings, geographic location, screen resolution and similar settings
  • Your connection to online services, including details about the network and software you’re using, such as browser type and version, operating system name and version, ISP, and your preference settings
  • How sites and apps perform for you, including problems you encounter, such as loading errors and response times

This information may be combined with other information we or our partners hold about you, for instance, to support our marketing efforts by serving you Aritzia ads or marketing messages based on how you’ve browsed with us or bought from us before.


4. Who places cookies on my device?

Cookies placed on your device by us while you’re on our site are called “first-party cookies.” If our partners place cookies on your device while you’re on our site, these are called “third-party cookies.” Such cookies are controlled by third parties and not by us. For example, when you visit an Aritzia site, Google Analytics sets their own cookies on your web browser. These record your visit to our online services and this information is shared with other organizations, such as Optimizely, which we use to personalize and optimize user experience.

You may opt out of tracking and prevent your data from being collected and used by Google Analytics by visiting here.


5. What cookies are used on Aritzia sites?

The cookies and other technologies we use on our sites change from time to time as we improve and update our services. Below is a list of the partners who have cookies on our site and the type of cookies they were using as at the point we last updated this Cookie Policy. You can find out more about how to see what cookies have been set at All About Cookies.

Google 360 — Google 360 uses a persistent cookie, pixel tags, text cookies, and local storage to collect data on to personalize and optimize the user experience.

Optimizely — Optimizely uses a persistent cookie, pixel tags and text cookies to collect data on to personalize and optimize the user experience.

Facebook — Facebook uses a persistent cookie, pixel tags and text cookies to collect data on and to deliver Aritzia personalized content and ads on Facebook.

Salesforce Commerce Cloud — Salesforce Commerce Cloud uses a persistent cookie and text cookies to save personalized settings, such as region and language, to remember logins, and to secure the site.

Cloudflare — Cloudflare uses a persistent cookie and text cookies to detect the closest server for maximum performance in delivering content.

Spredfast — Spredfast uses a persistent cookie, and text cookies to provide user-generated content on

SeeWhy — SeeWhy uses a persistent cookie, pixel tags and text cookies to deliver personalized email messaging to visitors on

CyberSource — CyberSource uses a session cookie, pixel tags and text cookie for authentication and security of


6. Cookies we don’t control

We don’t control third-party cookies and can’t remove them — cookies can only be set by the original party. You can read our partners’ privacy policies to ensure you’re comfortable with how they use cookies. Read on to learn more about companies that provided third-party cookies on our online services and how they use information about you.

Some pages have content embedded from other providers such as the Facebook “like” button or the Pinterest “save” button. Be aware that these service providers may use their own cookies or similar technologies and we don’t control them.


7. How can I manage cookies?


You can find information about Facebook ad cookies here.

Google Analytics

To learn more about opting out of Google Analytics, which uses cookies as well as your IP address, click here. You can find information about how to enable or disable cookies on your Internet browser provider’s website via your help screen. We’ve provided links to some common ones here:

Do Not Track Features

Some newer Internet browsers incorporate Do Not Track (DNT) features. If activated, these features send a signal to the services you visit indicating that you don’t want to be tracked. Those services (or content on them placed by third parties) may continue to engage in activities you may view as tracking, even though you’ve expressed this preference, depending on the service’s privacy practices.

At this point, there isn’t a common understanding of how to interpret the DNT signal, so Aritzia does not currently respond to browser DNT signals.

However, as we mentioned, many Internet browsers allow you to reject, manage, and delete cookies. You may also be able to manage similar technologies, like HTML5, by changing your browser settings.

Aritzia may use cookie type technologies like web beacons, pixel or gif tags, and action tags to confirm that e-mail messages have been delivered and opened. You may opt out of receiving e-mails in accordance with our Privacy Policy.

Please note that opting out of interest-based advertising won’t necessarily entirely prevent information from being collected automatically on our online services, and it doesn’t mean you’ll receive fewer ads or stop ads from being displayed. Instead, the ads you see will no longer be interest based and, therefore, might be less relevant to your interests. Also, if you do choose to disable cookies, please be aware that all of our site features may not operate as intended.

Will This Cookie Policy Ever change?

We’re constantly working to develop new and improved services that will help us create better and better experiences for you. We may also change our practices over time as our business and technology evolves. Occasionally, this means that we’ll need to provide you with new or additional information about the ways in which collect and use your personal data. As a result, we may amend this Cookie Policy from time to time.

If we materially change our Cookie Policy, we’ll take steps to inform you of the change in advance. We may do this through email, notices on our site, or through some other means.

If you’re unhappy with the changes we propose, you’re free to stop using our services or to manage cookies and similar technologies the way we’ve outlined in this Cookie Policy.

Contact Us

If you have any comments or questions about this Cookie Policy or your personal information, please contact our Chief Privacy Officer by mail, facsimile, or e-mail at:

Aritzia Chief Privacy Officer
#118 - 611 Alexander Street,
Vancouver, BC, Canada V6A 1E1
Facsimile + 1 604.251.6575