Orange Shirt Day and National Day for Truth and Reconciliation

We recognize the tragic history of residential schools. We honour the survivors and lost children, their families and communities.

Aritzia acknowledges that our primary Canadian operations take place on the traditional, ancestral and unceded territories of the Coast Salish Nations — xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlil̓ilw̓ətaʔɬ (Tsleil-Waututh).


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To honour this day, we partnered with artist Alanah Morningstar Jewell to create a specially designed Orange T-shirt.

100% of the proceeds from this shirt will be donated to Orange Shirt Society — supporting their mission to raise awareness of “Every Child Matters” and Indian Residential School Reconciliation.

FA23 NDTR - Img C Morningstar wears the Function T-shirt, Glory Sweater and Paloma Jean. Earrings are the artist’s own, by designer Inuk360.
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Morningstar wears the Function T-shirt, Glory Sweater and Paloma Jean. Earrings are the artist’s own, by designer Inuk360.
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Alanah Morningstar Jewell Artist | Morningstar is an illustrator, painter and muralist with a French and First Nations background. She’s Bear Clan from Oneida Nation of the Thames, and currently lives in Kitchener, Ontario. She works to Indigenize urban parks and open spaces, giving members of the community opportunity to gather.
“Art is important to me because it's my creative outlet. It's a way I can help create visual representation for future Indigenous generations and youth. I think there's a lot of Indigenous people who grew up in the city that don't feel as connected to their culture or their communities as they could.”
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“Being around other Indigenous creators and artists helps me feel inspired.”
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“When we're honouring residential school survivors and telling their stories, there's a very fine line to walk. You want to remain hopeful, but you also want to be educational. You want to accurately represent thousands of residential school survivors and their families.”
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“Understanding our truth and supporting us is a good start for truth and reconciliation.”
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“Support Indigenous people and their stories. Listen to our music, read our books, watch our movies and our films and documentaries, support our art. It’s twofold as well, because when you're doing that, you're also supporting the Indigenous economy, and you're allowing us the opportunity to flourish and pursue our dreams.”
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10th Anniversary of Orange Shirt Day — Every Child Matters

Phyllis Webstad created Orange Shirt Day in 2013 to honour Indian Residential School survivors, their families and to remember those that never made it home.

Come back Saturday, September 30, to read our conversation with Aritzia Community™ partners Phyllis Webstad, Sunshine Tenasco, and Cheryl Robinson to mark this significant milestone.

Our Commitment

Learning Journey We work with Indigenous leaders to ensure our continuous learning on equity-seeking Indigenous peoples worldwide.
Partnerships We support Indigenous peoples and communities across Canada with a focus on opportunity, wellbeing and belonging. We’re proud to be in partnership with Urban Native Youth Association, Pow Wow Pitch and Orange Shirt Society.
Internships We have dedicated spots in our annual internship program for newly graduated Indigenous students. The program provides coaching and mentorship from world-class leaders to provide meaningful business experience and support growth potential.


  • Ohpikiihaakan-ohpihmeh (Raised somewhere else) by Colleen Cardinal
  • In The Shadow of the Red Brick Building by Raymond Tony Claire
  • Five Little Indians by Michelle Good
  • 21 Thing You May Not Know About the Indian Act by Bob Joseph
  • A National Crime: The Canadian Government and the Residential School System by John S. Milloy
  • Unsettling the Settler Within: Indian Residential Schools, Truth Telling, and Reconciliation in Canada by Paulette Regan
  • Seven Fallen Feathers by Tanya Talaga
  • All Our Relations – Finding the Path Forward by Tanya Talaga
  • Indian Horse by Reichard Wagamese
  • Unreconciled: Family, Truth, and Indigenous Resistance by Jessie Wente
  • A Knock on the Door: The Essential History of Residential Schools from the Truth and Reconciliation Commission of Canada
Children’s and Young Adult Books
  • The Train by Jodie Callaghan, illustrated by Georgia Lesley
  • When We Were Alone by David A. Robertson, illustrated by Julie Flett
  • Nibi’s Water Song by Sunshine Tenasco, illustrated by Chief Chief Lady Bird
  • The Orange Shirt Story by Phyllis Webstad, illustrated by Broc Nicol
  • Phyllis’s Orange Shirt by Phyllis Webstad, illustrated by Broc Nicol
  • Pemmican Wars by Katherena Vermette
Films & TV
  • Beans
  • Indian Horse
  • Little Bird
  • nîpawistamâsowin: We Will Stand Up
  • Rhymes for Young Ghouls
  • We Can’t Make the Same Mistake Twice
  • We Were Children
  • All My Relations
  • Kuper Island
  • Pieces
  • Telling Our Twisted Histories
  • The Secret Life of Canada