International Day of the World's Indigenous Peoples Campaign Video
International Day
of the World’s
Indigenous Peoples
International Day
of the World’s
Indigenous Peoples
Today, and all days, we honour and celebrate Indigenous nations across the globe.

Aritzia acknowledges that we operate on the traditional, ancestral and unceded territories of the Coast Salish Nations — xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish) and səlil̓ilw̓ətaʔɬ (Tsleil-Waututh).

We’re committed to supporting Indigenous peoples through informed allyship, internship opportunities, community partnerships and activist spotlights — this year, we’re excited to feature Willow Allen and Kara Smith.
Willow Allen
Willow is an Inuvialuk from Canada’s Western Arctic. She’s a model, influencer and advocate for Indigenous peoples. She’s here to share her culture, a day in her life, and to give advice to those who want a deeper connection to their identity.
Willow Allen Profile
“For Indigenous Peoples Day, my community always comes together outdoors and has a feast of traditional foods. One of my favourite meals is homemade caribou soup and bannock.”
IDWIP - Video 1
IDWIP 2023 - Story Images
IDWIP 2023 - Story Images
“My favourite thing about my culture is the connectedness to everything and each other. Our families and communities are so close. When we hunt, we share with each other. We are connected to the land and have a great respect for it and all it provides us.”
IDWIP 2023 Willow wears the Bigfoot Polar ½ Zip Sweater.
“What I love about living in the Arctic is that life, every day, feels rewarding. There is so much purpose in our cultural way of life.”
IDWIP 2023
“Learn as much as you can, connect with family members, community members. Listen to stories. Learn the traditional practices of your culture so you can pass them down. Remember and reclaim what was taken and embrace that part of you to the fullest.”
IDWIP 2023 - Story Images Willow wears the Contour Squareneck Longsleeve Bodysuit and The Effortless Pant™.
IDWIP - Video 9
Willow wears the Contour Squareneck Longsleeve Bodysuit and New Supply Cargo Pant.
“It brings me so much joy to see programs that teach kids about our culture and bring them on the land. I think we’re heading in the right direction.”
Kara Roselle Smith
Kara is an Afro-Indigenous creator who aims to bring healing and reparations to her ancestors and build a better future for generations to come.
Kara Rochelle Smith Profile Kara wears the SinchSeamless™ Rib Crew Tank and Rider Midi Skirt.
“I celebrate International Day of the World’s Indigenous Peoples by living as I do every day. My very existence is enough.”
IDWIP 2023
“I celebrate International Day of the World’s Indigenous Peoples by living as I do every day. My very existence is enough.”
IDWIP 2023 - Story Images
IDWIP - Video 13
Kara wears the Hold-It™ Virginia Hip Tube Top and Bubbly Skirt.
“Self-care looks like saying no. It looks like feeling my emotions. It looks like advocating for myself.”
IDWIP 2023 Kara wears the SinchSeamless™ Rib Crew Tank and Bubbly Skirt.
“My Ma always said that if I used my voice people would listen.”
IDWIP - Video 15
“What I hope for the future of my community is that we learn how to survive in a sustainable way. That we keep our joy throughout the process. That we keep love in our hearts throughout the journey — for ourselves and others.”
IDWIP 2023 - Story Images
IDWIP 2023 - Story Images Kara wears the Cozy Fleece Boyfriend Zip Hoodie and Terry Fleece Mega Sweatpant.
Our Commitment
Learning Journey We work with Indigenous leaders to ensure our continuous learning on equity seeking Indigenous peoples worldwide.
Partnerships We support Indigenous peoples and communities across Canada with a focus on opportunity, wellbeing and belonging. We’re proud to be in partnership with Urban Native Youth Association, Pow Wow Pitch and Orange Shirt Society.
Internships We have dedicated spots in our annual internship program for newly graduated Indigenous students. The program provides coaching and mentorship from world-class leaders to provide meaningful business experience and support growth potential.
Resources
LITERATURE NDN Coping Mechanisms: Notes from the Field by Billy-Ray Belcourt Islands of Decolonial Love: Stories & Songs by Leanne Betasamosake Simpson VenCo by Cherie Dimaline A Mind Spread Out on the Ground by Alicia Elliott The Sentence by Louise Erdrich Bad Cree by Jessica Johns Heart Berries by Terese Marie Mailhot Moon of the Crusted Snow by Waubgeshig Rice If I Go Missing by Brianna Jonnie with Nahanni Shingoose Split Tooth by Tanya Tagaq Embers by Richard Wagamese Making Love with the Land by Joshua Whitehead
FILMS & TV Atanarjuat The Fast Runner Beans Blood Quantum Little Bird nîpawistamâsowin: We Will Stand Up Reel Injun Reservation Dogs Smoke Signals The Body Remembers When the World Broke Open The Song of the Butterflies
Aritzia Community™ is committed to supporting Indigenous peoples year-round.
IDWIP 2023 - Story Images

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