For the one who always texts first, stops the car for wildflowers and charges her crystals every full moon, there’s Wilfred. The brand that respects a slip dress effortlessly styled with a button-up cardigan and an oat milk latte. Wilfred is designed for dreamers; the ones who pick up a tie-front dress and imagine a romantic, road-trip getaway while wearing it. For the women who never say no to florals and always say yes to convertibles. You spend your weekends in a tie-front top making daisy-chain crowns and we’re here for it. A brand that understands you need a new blouse every time Mercury goes into retrograde. Looking cute helps. If you want to add flounce, wrap and ruffle to your wardrobe’s vocabulary, Wilfred is the best place to start — it’s basically like wearing poetry. The collection will have you inspired to start journaling in a meadow pretty soon. Go on, wear your heart on your sleeve. Just make sure your sleeve looks good while doing it.
Join Aritzia's mailing list
Insider info on sales, new arrivals and more good stuff.