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Brands —
Wilfred 301

Wilfred

Wilfred Fall 21 — Couldn’t help but wander...
does love really set us free? Or is it really
soft Vegan Leather and 100% merino wool?

View the Campaign

Campaign
Vegan Leather Edit
Merino Wool Edit
Blouses & Dresses Edit

Wilfred Lookbook

Couldn't help but wander...

Yacine is wearing the Alana Dress. Made with semi-sheer chiffon and designed to be worn on or off the shoulder.

Feminine silhouttes,
effortless appeal.

Roam free and find the right clothes to roam with you — a much easier task than finding the right person, especially when so many hand-painted prints and merino wool knits are at hand. And let’s be clear: not all who wander in Vegan Leather are lost. And if they are, what’s the big deal?

Couldn't help but wander...

Wilfred Lookbook

Dorit is wearing the Molly Dress. Made with semi-sheer chiffon and printed with a hand-painted watercolour.

Is “finding yourself”
really the goal?

Wilfred Lookbook

Yacine is wearing the Belize Sweater. Knit with 100% extra-fine merino wool and designed for an oversized silhouette.

Because losing yourself
in an expanse of 100%
merino wool sounds quite
nice as well.

Wilfred Lookbook

Dorit is wearing the Caroline Pant. Crafted with our innovative Vegan Leather and finished with a ruffled paperbag waist.

The drape. The fit. The
feel. Good Vegan Leather
isn’t hard to find here.

Wilfred Lookbook

Yacine is wearing the Daydreamer Mini Dress. Made with semi-sheer chiffon and detailed with accordion pleats.

Some ruching, some
watercolours, some
reasons to call yourself
an “escape artist.”

Yacine is wearing the Alps Cardigan. Cable-knit with merino wool and finished with pom-pom detailing.

Wilfred Vegan Leather

Yacine is wearing the Melina Pant. Made with our innovative Vegan Leather, cut and structured just like denim.

Escaping
“the grid” is hard. Vegan
Leather isn’t.

Can Vegan Leather be a “blouse”? Or a pair of flared trousers? The answer is yes, and. Yes and it is soft, supple and easier to care for than you think. Yes and it comes in new colours, textures and cuts. Yes and you can wear it head to toe every day if you want, no one is stopping you or anything. Wilfred Vegan Leather

Wilfred Vegan Leather

Dorit is wearing the Rebecca Turtleneck. Knit from merino wool and cotton and designed with voluminous lantern sleeves.

Dorit is wearing the Melina Pant. Made with our innovative Vegan Leather, cut and structured just like denim. Wilfred Vegan Leather

Wilfred Vegan Leather

Dorit is wearing the Caroline Dress. Made with our Vegan Leather and detailed with topstitching throughout.

Wilfred Merino Wool

Yacine is wearing the Belize Sweater. Knit with 100% extra-fine merino wool and designed for an oversized fit.

Ingredient:
100% extra-fine merino
wool.

Natural, renewable, beloved for its lightweight warmth and breathability. Our extra-fine merino wool comes from a premier Italian mill and is looking forward to roaming around freely with you. Dresses, pants, sweaters and shirt jackets. Always a soft caress. Wilfred Merino Wool

Wilfred Merino Wool

Dorit is wearing the Cove Dress. Knit with sustainable LENZING™ ECOVERO™ Viscose yarn and finished with shell buttons.

Yacine is wearing the Utopia Dress. Knit with 100% extra-fine merino wool and finished with shell buttons.

Wilfred Blouses & Dresses

Dorit is wearing the Molly Dress. Made with semi-sheer chiffon and printed with a hand-painted watercolour.

Think deep thoughts in
watercolour prints.

The genre is romantic pastoral. The setting is 100 years ago on the prairies. The main character is you dressed in flowing chiffon, hand-painted florals and larger-than-average sleeves. Float away in finely detailed dresses and blouses. Or just walk if that’s more practical.

Dorit is wearing the Molly Dress. Made with semi-sheer chiffon and printed with a hand-painted watercolour. Wilfred Blouses & Dresses

Wilfred Blouses & Dresses

Yacine is wearing the Alana Dress. Made with semi-sheer chiffon and designed to be worn on or off the shoulder. Wilfred Blouses & Dresses

Wilfred Blouses & Dresses

Yacine is wearing the Daydreamer Dress. Made with semi-sheer chiffon and finished with accordion pleats. Wilfred Blouses & Dresses

Wilfred Blouses & Dresses

Yacine is wearing the Daydreamer Mini Dress. Made with semi-sheer chiffon and finished with accordion pleats.

Campaign
Shirt Jackets Edit
Lounge Sets Edit

Wilfred Free - Look Book 1

Never Tethered

Yacine is wearing the Ganna Cropped Shirt Jacket. Expertly tailored with Italian wool and designed for a boxy fit.

Romantic,
reach-for-everyday
pieces with a casual
authority.

Wilfred Free wants you to slow down and enjoy the “simple pleasures” everyone goes on about. For example soft fabrics, fine knits and timeless silhouettes. Perhaps also a personal library of shirt jackets. Just a thought.

Never
tethered.

Wilfred Free - Look Book 2

Yacine is wearing the Ganna Cropped Shirt Jacket. Expertly tailored with Italian wool and designed for a boxy fit.

Looks like wearing a wool shirt jacket is the only thing you have scheduled for today.

Wilfred Free - Look Book 3

Dorit is wearing the Ganna Long Shirt Jacket. Expertly tailored with checkered Italian wool and designed for a relaxed fit.

Tomorrow you have plans to wear more wool and stare longingly into an expanse.

Wilfred Free - Look Book 4

Dorit is wearing the Ganna Shirt Jacket. Expertly tailored with cozy sherpa and designed for a relaxed fit.

The weekend includes more sustainable fabrics and more of your face showing in public.

Wilfred Free - Look Book 5

Yacine is wearing the Hush Knit Dress. Jersey-knit with cuddly Italian chenille and finished with a ribbed texture.

Wilfred Free - Shirt Jackets - 1

Dorit is wearing the Ganna Long Shirt Jacket. Expertly tailored with checkered Italian wool and designed for a relaxed fit.

Wear your jacket as a shirt. Meet the jackets you can wear inside all day without feeling weird about it. New this season: the Ganna Shirt Jacket in cuddly sherpa, organic cotton fleece and some rustic plaids. Of course our plush, dense and textural merino wool isn’t going anywhere. Except maybe for a stroll through an apple orchard.

Wilfred Free - Shirt Jackets - 2

Yacine is wearing the Ganna Cropped Shirt Jacket. Expertly tailored with Italian wool and designed for a boxy fit.

Wilfred Free - Shirt Jackets - 3

Dorit is wearing the Ganna Long Shirt Jacket. Expertly tailored with checkered Italian wool and designed for a relaxed fit.

Wilfred Free - Shirt Jackets - 4

Dorit is wearing the Ganna Shirt Jacket. Expertly tailored with cozy sherpa and designed for a relaxed fit.

Wilfred Free - Lounge Sets

Yacine is wearing the Hush Knit Dress. Jersey-knit with cuddly Italian chenille and finished with a ribbed texture.

“Lay me down in a bed of Italian chenille.” Lounge sets made with cuddly Italian chenille, extra-fine merino wool and sustainably produced LENZING™ ECOVERO™ Viscose. Note that your couch isn’t the only place to lounge. A wooded glen or hilltop winery also work for sitting around in soft, drapey fabrics.

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Brands —
Wilfred 301

Wilfred

plunge front cardigan

$138
6 Colours

Recently Viewed
Recently Viewed
Vegan Leather

Wilfred

melina wide leg pant

$148
2 Colours

Recently Viewed
Recently Viewed
Sustainable Materials

Wilfred

troyes bodysuit

$60
5 Colours

Recently Viewed
Recently Viewed
Wilfred

the new cocoon coat

$328
8 Colours

Recently Viewed
Recently Viewed
Sustainable Materials

Wilfred

reso sweater

$58
9 Colours

Recently Viewed
Recently Viewed
Wilfred

cyprie cashmere sweater

$168
2 Colours

Recently Viewed
Recently Viewed
BLOUSES AND DRESSES Yacine is wearing the Daydreamer Mini Dress.

BLOUSES AND DRESSES
Think deep
thoughts in
watercolour prints.
Read the Edit
New

Wilfred

rebecca dress

$168
3 Colours

Recently Viewed
Recently Viewed
Wilfred

santorini cardigan

$88
10 Colours

Recently Viewed
Recently Viewed
Wilfred

charlotte bodysuit

$58
3 Colours

Recently Viewed
Recently Viewed
New

Wilfred

janine skirt

$68
3 Colours

Recently Viewed
Recently Viewed
Sustainable Materials

Wilfred

pinot longsleeve dress

$128
2 Colours

Recently Viewed
Recently Viewed
New

Wilfred

saga blouse

$138
Recently Viewed
Recently Viewed
VEGAN LEATHER Yacine is wearing the Melina Pant and the Naomi Silk Blouse. Dorit is wearing the Modern Cargo Pant and the Ayla Sweater.

VEGAN LEATHER
Escaping
"the grid" is
hard.
Vegan
Leather isn't
Read the Edit
Wilfred

cherrelle blazer

$228
2 Colours

Recently Viewed
Recently Viewed
New

Wilfred

manila bra top

$58
7 Colours

Recently Viewed
Recently Viewed
Sustainable Materials

Wilfred

mimi dress

$118
2 Colours

Recently Viewed
Recently Viewed
Wilfred

cyprie cashmere sweater

$168
4 Colours

Recently Viewed
Recently Viewed
New

Wilfred

janine dress

$98
2 Colours

Recently Viewed
Recently Viewed
New

Wilfred

adina blazer

$248
2 Colours

Recently Viewed
Recently Viewed
MERINO WOOL Yacine is wearing the Belize Sweater and the Twirl Skirt.

MERINO WOOL
Ingredient:
100%
extra-fine merino wool.
Read the Edit
New

Wilfred

classic mini skirt

$98
4 Colours

Recently Viewed
Recently Viewed
Wilfred

nicola jacket

$248
2 Colours

Recently Viewed
Recently Viewed
Wilfred

natalie sweater

$88
2 Colours

Recently Viewed
Recently Viewed
Sustainable Materials

Wilfred

flowy button-up

$148
4 Colours

Recently Viewed
Recently Viewed
Wilfred

nasim sweater

$148
Recently Viewed
Recently Viewed
Wilfred

genoa blouse

$98
3 Colours

Recently Viewed
Recently Viewed

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THE WORLD AWAITS.

ENTER SUPER WORLD^TM

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