The Aritzia Ladybug
A timeless piece of our history returns — with wings. The Aritzia Ladybug is more than a logo. Found on an archival hangtag from the ‘90s, it’s an ode to our heritage and a new symbol of Everyday Luxury™.
We’ve all heard of the butterfly effect, but we believe in the ladybug effect — luck, prosperity, protection wherever it lands. This once quiet detail has now been reimagined. For our future. For you.
1993
The Aritzia Ladybug makes a brief landing on a hangtag — but quickly flies away.
1994
Spotted — on a postcard for our iconic Summer Event.
1995
Wearing luck on our sleeve — the Aritzia Ladybug shows up embroidered on product.
2000
Another landing — this time abstracted in the background of a logo refresh, coinciding with our launch in the USA.
2017
We sunset our iconic curlicue font, entering a new era of Everyday Luxury™, and a new era of Aritzia. We’re feeling lucky.
2025
The Aritzia Ladybug returns as our official logo — a new symbol of Everyday Luxury™.
Lucky Us, Lucky You
Experience the ladybug effect for yourself — watch it land in our boutiques, on our iconic bags and other packaging, on aritzia.com, and even on you (you’ll see).
