Nothing Butt the Best
Organic materials are safer for farmers and the planet.
100% of our denim is made with premium Italian organic cotton. That means no synthetic fertilizers and no pesticides.
Our high-stretch styles use TENCEL™ — sustainably sourced, wood-based fibres produced through a closed-loop system that minimizes environmental impact.
Our t-shirts are made with super soft organic cotton, Supima cotton or post-recycled cotton.
Jeans require resources. Ours use less.
Laser technology reduces water and power consumption.
e-flow technology uses less water and resin for more responsible finishing.
GreenScreen® certified softeners leave our denim and the planet feeling better.
Recycling diverts waste from the landfill.
Our packaging is made with recycled materials.