Wilfred Spring 23 Video
WILFRED SPRING 23
There are photos, which means it happened. On a moody February evening, a bunch of NYC creatives gathered inside the Nine Orchard Hotel (fancy) for a night of looking and tasting in celebration of Wilfred’s Spring 23 Collection.
The main attraction? People wearing Wilfred, yes, but also a bunch of custom installations created by artist, chef and Wilfred muse Laila Gohar. Borrowing colours from the Spring 23 Collection, Laila designed an edible art gallery and set it on a table. People enjoyed this concept — in fact, they ate it up.
That Looks Good
But What Is It?
Confections included meringue tea cups, cakes baked inside eggs, four-foot long eclairs, fruit that wasn’t actually fruit and Marie Antoinette-style cakes stacked on top of each other. Very Wilfred.
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“In the most basic sense, it's nice when people just feel happy when they see or experience my work,” Laila told Aritzia. “And I'm very lucky that's often the case.”
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Certain furniture just begs to
be posed with, doesn't it?
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Who Wore What?
Because you probably want to know, we’re spotlighting three special guests and their outfits. Go ahead and get ready with Arantza, Yaminah and Yasmin.
Wilfred Spring 23 - 7 Arantza Goett
Wilfred Spring 23 - 8 Yaminah Mayo
Wilfred Spring 23 - 9 Yasmin Moon
GET READY WITH Arantza Goett @arantzagoett
Arantza Goett is a model and self-proclaimed hobby girl. When she’s not working in fashion, you can find her crocheting in her Bushwick apartment, playing the drums or discussing self-love, life and a range of other topics on her podcast or YouTube channel.
Wilfred Sustain pt5 -  1 Arantza wears the Soloist Top and Elixir Skirt.
Arantza poses for some Polaroids. And gives everyone choker envy.
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Wearing all white lets people know you’re confident handling a spritz or a shrimp cocktail.
Which is sweeter: a little crocheted top or a table of desserts?
GET READY WITH Yaminah Mayo @spicy.mayo
Yaminah Mayo is a content creator, model and writer. She’s the founder of Spicy Mayo, a blog focused on personal style, beauty and health. Yaminah’s style and comedic voice have earned her an engaged following and the attention of high- profile brands around the world.
Wilfred Sustain pt7 -  1 Yaminah wears the Destiny Blazer and The Effortless Pant.
Yaminah made sure no one would ever forget this suit.
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Going to Parties in Blazers: a story of looking like you have your life together.
Sometimes we gesture with our hands to show off our cool rings.
It would be weird not to.
GET READY WITH Yasmin Moon @yasminmoonmoon
Yasmin Moon is a multidisciplinary artist and model. When she’s not modelling, Yasmin spends her time working on Mudd Pearl, a jewellery company she founded in 2020 with partner Mary Anderson. Starting with a vision to reimagine the classic pearl necklace, Mudd Pearl has since grown into a celebrity-favourite brand.
Wilfred Sustain pt8 -  1 Yasmin wears the Only Slip Midi Dress and sort of wears the Frenchy Blouse.
Yasmin’s blouse doesn’t want to be like other blouses.
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Quick Rorschach test: do you see a flowy chiffon shirt or a pair of white gloves?
Symmetry is a construct.
Babaton Swim
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