SoHo Flagship
SoHo Flagship, New York

SoHo Flagship
An icon in its own right. Our newest Manhattan flagship is officially open. Come shop Everyday Luxury in a unique atmosphere inspired by the neighbourhood’s distinctive Cast Iron architecture.
Beautifully made clothes.
Exceptional experiences.
Everyday luxury.
Stop by, say hi and let us show you around.
Not in New York? We'll show you around virtually - step inside the SoHo Flagship here.
Clothes you want to wear right now. Quality you can love forever.
Aritzia is an innovative design house and fashion boutique.
We develop our own brands, treating each as an independent label with its own distinct aesthetic. So you can look good, feel good — every moment, every day.
We’re in good company. Find us on Broadway.
Brands at this location:
- Wilfred
- Wilfred Free
- Babaton
- The Group
- Tna
- Golden
- Sunday Best
- The Super Puff™
- AGOLDE
- Citizens of Humanity
- Levi’s®
- New Balance
- Denim Forum
Services at this location:
- Buy Online, Pick Up in Store
- Find in Store
- Home Delivery
- Store Orders
- Gift Cards
- Special Orders
- Beautiful Packaging
- AfterPay
- Personal Styling Appointments
You’ve Got to See Our SoHo Flagship, In Real Life
All the clothes you want to wear, unique decor and playlists to put you in a mood. It’s fun in here. You’ll see.
Shopping, But Make It Personal
Oh, just a dressing room full of clothes picked exclusively for you. Our Style Advisors have an eye for what looks good (and aren’t afraid to tell you when something’s not quite right). Book a Personal Styling Appointment right now at our SoHo Flagship.
Great Music, No Wristband Required
We love good music. And we really love setting the mood in our boutiques with curated playlists. Like what you hear? Follow us on Spotify and listen all day, every day — it’s the next best thing to being with us 24/7.
All Custom, Everything
Each boutique is conceptualized to be an inspiring space for everyone who loves — and will love — Aritzia. Our architects and designers create a bespoke mix of local influences, natural materials, custom furniture and art. Think well-lit fitting rooms, extra-large mirrors and a cozy lounge area — make yourself at home.