Sunday Best Fall Campaign Video
A League of Your Own
Preppy doesn’t have to mean stuffy. It’s more about that balance of structured and soft. A chunky cable-knit with a pleated skirt so sharp it deserves to be stored in a case. Or an unbuttoned cardigan with impeccably tailored trousers.

But how to make it your own? Unlike the old days, there’s no need to bust out your scissors and DIY a hemline. Because we make pretty much every hemline.
Your only job is to pick your favourite pieces, then assemble them according to your own dress code.

But what will your collegiate style persona be? You could posture as a Harvard law grad, ‘90s film student or business major turned ballerina. And while there’s no need to reinvent yourself completely, the option is always there.
Suits
Suits have always had their place in academia. But these are not the musty duds your physics prof wore, or the stiff pieces you’d find in an econ lounge. These are tailored essentials that balance slouch with structure, and rebellion with responsibility (because they’re made with recycled materials). And, great news, you don’t have to wear them with starchy button-ups. Try pairing with a crop top, a hoodie — a bra, even. Rules were meant to be broken, then reassembled into unique aesthetics.
STYLE SUITS WITH
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The Peggy Sweater
Nothing says “look out, I’m making a future for myself” like a closet full of cable-knit sweaters. But let us expand this vision beyond one stitch configuration. Our beloved Peggy Sweater now exists in classic cable, Preppy Cable, Sweet Cable and Chunky Rib. Just add a pleated mini, or any conceivable bottom, frankly. As for the itch? It won’t happen. Peggy comes in RePlay Wool (made from organic cotton, recycled nylon and extra-fine merino) or an equally luxe yarn made with organic cotton and a hint of cashmere. The verdict for both is Not Itchy.
WONDER YARN
Speaking of soft — there’s this fabric called Wonder Yarn, named so because we’ve found it pretty wonderful to make clothes with. It’s got a peachy feel, spongey texture and comfy stretch, making it the perfect material for body- hugging cardigans and sweater dresses. And since being responsible is (usually) a big part of collegiate life, Wonder Yarn is made with responsibly sourced wood fibres.
Accessories
Knit socks are having a moment, which is handy because your desire to look cute in mini skirts probably doesn’t end when summer does. And while you’d brave the cold legs, why not throw on a couple shin sweaters and call it a day? Or wait. You still need a bag. So consider slinging on a ’90s-era shoulder bag or, if you’re bringing a sweater to the restaurant, a full-on tote. Without your stuff, you just don’t feel like you. So best to bring it.
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