SoHo, New York

524 Broadway, New York, NY
10012, United States
Directions 212-965-2188
Monday: 10:00 am - 9:00 pm
Tuesday: 10:00 am - 9:00 pm
Wednesday: 10:00 am - 9:00 pm
Thursday: 10:00 am - 9:00 pm
Friday: 10:00 am - 9:00 pm
Saturday: 10:00 am - 9:00 pm
Sunday: 10:00 am - 8:00 pm


Our Soho flagship boutique has two floors packed with our latest collections. Swing by, say hi and shop Babaton, Wilfred, Tna and more.

Clothes you want to wear right now. Quality you can love forever.

Aritzia is an innovative design house and fashion boutique. We develop our own brands, treating each as an independent label with its own distinct aesthetic. From romantic Wilfred and streamlined Babaton to Tna for streetwear, we have more than a dozen brands along with labels we love like Adidas, Levi’s and Citizens of Humanity. One V happy closet coming right up.

We’re in good company! Find us in New York’s Soho shopping district, located right in the center of the action at 524 Broadway.

Brands at this location:

  • Wilfred
  • Babaton
  • Tna
  • Wilfred Free
  • The Group Babaton
  • Denim Forum
  • Sunday Best
  • Le Fou Wilfred
  • Babaton 1—01

Services at this location:

  • Personalized styling
  • Private shopping appointments
  • A-OK Café

You’ve Got to See Our Soho Flagship Boutique In Real Life

All the clothes you want to wear, ‘Grammable décor and playlists to put you in a mood. It’s fun in here. You’ll see.

Shopping, But Make It Personal

Oh, just a dressing room full of clothes picked exclusively for you. Our Style Advisors have an eye for what looks good (and aren’t afraid to tell you when something’s not quite right). Book a personal shopping appointment right now in our Soho boutique.

Great Music, No Wristband Required

We love good music. And we really love setting the mood in our boutiques with curated playlists. Like what you hear? Follow us on Spotify and listen all day, every day — it’s the next best thing to being with us 24/7.

All Custom, Everything

Our architects and designers consider each boutique individually, creating a bespoke mix of local influences, natural materials, custom furniture and art. Think well-lit fitting rooms, extra-large mirrors and cozy lounge areas — make yourself at home.


Don’t let snack-free shopping happen to you. Aritzia Soho’s A-OK Café is serving up espresso drinks crafted with our signature A-OK Blend along with a full menu of teas, tea lattes and pastries.

Monday–Sunday: 10:30AM–6PM
Hours subject to change seasonally.

Swing by. Say hi. Stay awhile.