Lunar New Year 2025 Lunar New Year 2025
Happy Year of the Snake To celebrate Lunar New Year, we collaborated with illustrator Jessie Wong to create a collection that brings her imaginative touch to beloved traditions.

Plus — the Eyecatcher Dress, specially designed for the occasion in Flashing Red.

A limited-edition online exclusive.
Lunar New Year 2025
Happy Year of the Snake To celebrate Lunar New Year, we collaborated with illustrator Jessie Wong to create a collection that brings her imaginative touch to beloved traditions.

Plus — the Eyecatcher Dress, specially designed for the occasion in Flashing Red.

A limited-edition online exclusive.
Jessie Wong Meet the Hong Kong-born illustrator behind this year’s Lunar New Year collection, Jessie Wong. She likes to combine fantastical scenes with elements of everyday life using strong, vivid colours. Through this approach, Jessie enjoys “turning simple things into something fun and special.” And for this collection, she did just that.
Lunar New Year 2025
A: Where do you pull inspiration from? Or who?

J: It’s often the little details, like a chair I saw on the street or a fleeting moment, that spark my creativity.

A: It’s the Year of the Snake. This animal’s been described as curious, intelligent, charismatic and determined. In what ways do these traits resonate with you?

J: I think these traits are what define strong women today! The curiosity to learn, the intelligence to grow, the charisma to connect and the determination to push through — these are qualities I really admire and hope to nurture in myself.
“So many of the people I love were born in the Year of the Snake. The illustrations make me feel even closer to them.”
Lunar New Year 2025 Lunar New Year 2025
Lunar New Year 2025 Lunar New Year 2025 Lunar New Year 2025
“Moments celebrating the Lunar New Year with my family, enjoying the poon choi (盆菜) that my mum cooked and even my lovely hamster joining in on the festivities.”
“Each illustration is a reflection of my roots and the traditions that bring warmth and meaning to my life.”
A: Could you share some of your favourite Lunar New Year memories?

J: In Hong Kong, every Lunar New Year, there are flower markets held in different districts. I remember one year, riding on my dad’s shoulders, counting down “3, 2, 1” with so much joy and anticipation.

A: Let’s say you’re building a tablescape with your favourite Lunar New Year dishes and treats. What’s on the table?

J: I’d make sure there are chocolate coins, red watermelon seeds (紅瓜子), black melon seeds (黑瓜子), and sugus (瑞士糖). I’d also have some delicious, cooked turnip cake (蘿蔔糕) and Chinese New Year Cake (年糕) to symbolize prosperity and growth. Of course, there would be mandarin oranges (桔仔) for good luck, and a few red envelopes (利是). And to wash it all down, I’d have a pot of pu-erh tea (普洱茶).
A: You said your art aims to revive the forgotten beauty of daily routines. Can you tell us how you’ve applied that philosophy to this project?

J: I really wanted to highlight how these traditions, even though they might seem routine to young people today, are actually so special. Working on this project made me realize just how valuable and meaningful these customs really are. I hope my art helps others reconnect too.
Digital Gift Cards Art you can gift. A Year of the Snake collection featuring illustrations by Jessie Wong. Shop Now