Greenwich, Greenwich

Greenwich, Connecticut

Our first Connecticut boutique is now open in Greenwich! Swing by, say hi and shop Babaton, Wilfred, Tna and more.

Clothes you want to wear right now. Quality you can love forever.

Aritzia is an innovative design house and fashion boutique. We develop our own brands, treating each as an independent label with its own distinct aesthetic. From romantic Wilfred and streamlined Babaton to Tna for streetwear, we have more than a dozen brands along with labels we love like Adidas, Levi’s and Citizens of Humanity. One V happy closet coming right up.

We’re in good company! Find us on Greenwich Ave.

Brands at this location:

• Wilfred
• Babaton
• Tna

Services at this location:

• Personalized styling
• Private shopping appointments

You’ve Got to See Our Greenwich, Connecticut Boutique In Real Life

All the clothes you want to wear, ‘Grammable décor and playlists to put you in a mood. It’s fun in here. You’ll see.

Shopping, But Make It Personal

Oh, just a dressing room full of clothes picked exclusively for you. Our Style Advisors have an eye for what looks good (and aren’t afraid to tell you when something’s not quite right). Book a personal shopping appointment right now in our Greenwich boutique.

Great Music, No Wristband Required

We love good music. And we really love setting the mood in our boutiques with curated playlists. Like what you hear? Follow us on Spotify and listen all day, every day — it’s the next best thing to being with us 24/7.

All Custom, Everything

Our architects and designers consider each boutique individually, creating a bespoke mix of local influences, natural materials, custom furniture and art. Think well-lit fitting rooms, extra-large mirrors and cozy lounge areas — make yourself at home.

Swing by. Say hi. Stay awhile.

While You're in the Neighbourhood

Sweet Peas | 212 Sound Beach Ave

Need an almond chocolate croissant? What about an acai bowl? This cozy neighborhood cafe offers healthy plant-based options, and also not that. Everyone’s happy.

Burgers, Shakes & Fries | 302 Delavan Ave

Some hunger only a burger will satiate. This classic Americana infused burger and shake joint will leave you V full + facilitate some retro looking ‘Gram pictures. Post-burger nap might be in order.

Méli-Mélo | 362 Greenwich Avenue

This spot is a French fixture on Greenwich Ave. Think homemade ice-cream, crepes and freshly squeezed green juice. All good options.

Putnam Cottage | 243 East Putnam Avenue

When in New England, do New England-y things. Putnam Cottage is a historical site built in the 17th century. Stop by, learn some stuff, peep a cute old house.

Myx Kitchen | 243 East Putnam Avenue

Need something with kale? A seasonal vegetable bowl at this wholesome spot will cover your greens allocation for the day. Health is wealth.