Wearing merino wool is an act self-care, plus it’s way more convenient than a 12-step facial. Merino wool is a soft fiber that gives a structured and textured look to outerwear. It’s a natural material, so merino wool gives some nice contrast to futuristic sneakers or hi-vis puffers — you’re high-tech but also appreciate the artisanal things in life. We’re all multidimensional ok. Sometimes, we mix our merino wool with cashmere, like in our Valmont Wool Coat by Wilfred. So soft and light it can stay on indoors. Our other merino wool jackets are built for Friendsgivings and evening things with invites. Merino wool coats are how cool girls cover formal wear. Pro-tip — merino wool coats trick people into thinking your athleisure is formal. We also have merino wool sweaters, if your coat closet is already scary full. Want something that does weekend in the East Village but also business-casual? Our Olivie Cardigan by Wilfred hits the sweet spot. Oh hey, look at you in your cropped merino wool cardigan — you’ve mastered the art of wearing a cardi as a top. We also have layerable merino wool sweaters for when you need to dial back your tiny outfit. Your next merino wool thing is right here — have a browse, see what speaks to you. Might be a few things.