Cookie Policy

This Cookie Policy was last updated on: June 9th, 2023

Your privacy is important to us — by “us” we mean United States of Aritzia Inc. (also referred to as "Aritzia", “we”, or “our”). We developed this Cookie Policy so you can understand how we (and our partners) use cookies (and other similar technologies) and what information we use cookies to collect.

You may access and change your cookie preferences at any time by clicking here.

What pairs well with our Cookie Policy? Our Privacy Policy which explains how we process your personal information collected. Read it here.

Table of Contents

  1. What is a cookie?
  2. Why do we use cookies and what cookies are used on aritzia sites?
  3. What information is collected?
  4. Who places cookies on my device?
  5. Cookies we don’t control
  6. How can I manage cookies?
  1. WHAT IS A COOKIE?

Cookies are small pieces of data that online services put on your device to gather information about how you use the site, to identify you the next time you visit, and to give you a better browsing experience. Cookies enable web browsers like Internet Explorer and Mozilla Firefox to remember which pages you visit and allow you to set preferences on some sites. Every time you visit the site, your web browser sends these cookies back so the site can recognize you and remember details specific to you and your user preferences. Cookies might recognize when you visit pages on our site or others’ sites. We and our partners also use other technologies that work in a similar way to cookies.

Cookies can be limited to a single session, or they can be “persistent.” A persistent cookie stays in your browser so that it can be read when you return. Persistent cookies help us recognize you as an existing user; that makes it easy for you to use our online services without having to sign into your account each time you visit. Session cookies last only as long as the session (usually the current visit to a website or a browser).

In addition to cookies, we and our partners also use other technologies, including data stored on your web browser or device, identifiers associated with your device, and other software that have similar purposes to cookies. These include:

Pixel Tags

Pixel tags (also called beacons or pixels) are small blocks of code installed on (or called by) a web page, email, or ads. Pixel tags can retrieve information about your device and browser and how you interact with it. This includes, for example, information about your device type, operating system, browser type and version, website visited, time of visit, referring website, IP address, whether you’ve opened an email or clicked on an ad, and other similar info, including the small text file (the cookie) that uniquely identifies the device. Pixel tags allow third parties to set and read browser cookies from a domain that they don’t operate and collect information about visitors to that domain, typically with the permission of the domain owner. Pixel tags might also be used to test different experiences and content on websites.

Local and Session Storage

Local and session storage refers generally to other places on a browser or device where information can be stored by websites, ads, or third parties (such as HTML5 local storage and browser cache).

IP Addresses

IP addresses, (short for “internet protocol”), are assigned by internet service providers to every device connected to the internet. Website owners, including Aritzia and the third-party analytics and the ad-serving services we use, have access to users’ IP addresses and the general location of those IP addresses. Using IP addresses, we and our partners can identify the country, region and city where users are connecting to the internet as well as the internet service provider they use. IP addresses can be used for geolocation, such as by services like Google Analytics.

Device Identifiers

Your unique device identifier is a combination of information that is unique to your device. We might collect this information or create a unique device fingerprint so we can identify your device. We use these in a similar way to cookies.

The technologies above help our online services work better and help us create services and advertising. The technologies might be delivered to your device by us, or by a third party. Some of these third parties are our carefully selected web analytics or advertising partners. Third parties may use cookies to collect or receive information from our website and elsewhere on the Internet and use that information to provide measurement services and target ads and for the purposes set out in their privacy policies (e.g. to better understand online behavior and trends and improve their products and services). We’ll talk more about first-party and third-party cookies further down in this Cookie Policy.

  1. WHY DO WE USE COOKIES AND WHAT COOKIES ARE USED ON ARITZIA SITES?

While the cookies used on our sites change from time to time as we improve and update our services, generally, we and our partners use them for the purposes below. You can find out more about how to see what cookies have been set at All About Cookies.

Strictly necessary cookies

Our strictly necessary cookies are necessary for our website to function and cannot be switched off in our systems. Strictly necessary cookies are generally used for the following purposes (as at the date this policy was last updated):

Category

Name

Purpose

Duration

1st / 3rd party

Strictly necessary

 

Internal Aritzia cookies.

We use session and persistent cookies for website functionality, including to capture recently viewed products, language and site preferences, whether a user has seen the traffic capture pop-up, region change selection, for user sign-in authentication, and to display product images.

The cookie used to capture recently viewed products expires after 89 days.

The cookie used to capture language and site preferences expires after 29 days.

The cookie used to capture whether a user has seen the traffic capture pop-up expires after 90 days.

The cookies used to capture region change selection expire after 14 days.

The cookie used for user sign-in authentication expires at the end of the user session.

The cookies used to display product images expire after 6 days.

First party

AppDynamics. 

AppDynamics’s privacy policy and cookie policy are available here.

AppDynamics uses session and persistent cookies to measure website performance from the perspective of the end user to optimize the website experience (i.e. load speed).

These cookies expire within a day.

Both

Blackhawk Network.

Blackhawk Network’s privacy policy is available here and cookie policy is available here.

Blackhawk Network uses a session cookie and a persistent cookie in relation to the provision of electronic gift cards and to detect bots, respectively.

The cookie used in relation to the provision of electronic gift cards expires within a day.

The cookie used to detect bots expires after 364 days.

First party

Cloudflare.

Cloudflare’s privacy policy is available here and cookie policy is available here.

Cloudflare uses persistent cookies to detect bots.

These cookies expire within a day.

Third party

Demandware. 

Demandware’s privacy policy and cookie policy are available here.

Demandware uses session and persistent cookies to identify the current browsing session, the browsing capability for unregistered / anonymous users, to identify registered users (when a user selects ‘Remember Me’), and to remember user opt-out preferences.

Most of the cookies expire within a day.

The cookie used to identify the browsing capability for unregistered / anonymous user and the cookie used to identify registered users (when a user selects ‘Remember Me’) expire after 180 days.

First party

Fit Analytics. 

The Fit Analytics privacy policy and cookie policy are available here.

Fit Analytics uses a persistent cookie to remember user opt-out preferences.

This cookie expires after 359 days.

Third party

Google Analytics.

Google’s privacy policy is available here and cookie information is available here.

Google Analytics uses a persistent cookie to detect bots.

This cookie expires after 180 days.

Third party

OneTrust. 

OneTrust’s privacy policy is available here and cookie policy is available here.

OneTrust uses persistent cookies to remember user consent preferences and to determine whether a user has seen the cookie banner.

These cookies expire after 364 days.

First party

Optimizely.

Optimizely’s privacy policy is available here and cookie policy is available here.

Optimizely uses a persistent cookie to remember user opt-out preferences.

This cookie expires after 364 days.

First party

Salesforce Commerce Cloud.

Salesforce Commerce Cloud’s privacy policy and cookie policy are available here.

Salesforce Commerce Cloud uses session cookies to remember user opt-out preferences and to store a hashed ID for known users.

These cookies expire at the end of the user session.

First party

TurnTo. 

TurnTo’s privacy policy and cookie policy are available here.

TurnTo uses session and persistent cookies to enable users to read and write reviews on our website.

Many of the cookies expire within a day.

The cookies with the longest duration expire after 30 days.

Both

Other cookies

We also use cookies which are not strictly necessary for our website to function. We only drop these cookies with your consent. We ask our users to give a consent every 90 days, even if they have consented before.

These cookies are generally used for the following purposes (as at the date this policy was last updated):

Category

Name

Purpose

Duration

1st / 3rd party

Functional

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Emarsys. 

Emarsys’ privacy policy and cookie information are available here.

Emarsys uses session and persistent cookies for website personalization, including to store user profile information, site browsing activities, and site performance metrics, and to identify visitors and session length.

The cookies used to store user profile information, site browsing activities, and site performance metrics expire after 365 days.

The cookies used to identify visitors expire after 365 days.

The cookie used to identify session length expires at the end of the user session.

Both

Salesforce Commerce Cloud. 

Salesforce Commerce Cloud’s privacy policy and cookie policy are available here.

Salesforce Commerce Cloud uses session and persistent cookies for website personalization, including to track inferred shopping propensity attributes, hold a queue of browser activities, store a hashed ID for unregistered users, and detect the root domain of the page.

Most of the cookies expire at the end of the user session.

The cookies used to track inferred shopping propensity attributes expires after 30 days.

Both

Vimeo. 

Vimeo’s privacy policy is available here and cookie policy is available here.

Vimeo uses persistent cookies to track player embed use across sites and to obtain statistics about player performance on a customer site.

The cookie used to track player embed use across sites expires after 364 days.

The cookie used to obtain statistics about player performance expires after 729 days.

Third party

Performance / Analytics

These cookies allow us to count visits and traffic sources so we can measure and improve performance of our site. They help us to know which pages are the most and least popular, see how visitors move around the site and undertake analytics in relation to our services. These cookies might be further used by our partners for their own purposes which may be set out in their cookie and privacy policies, such as understanding and improving their own products and services.

Demandware. 

Demandware’s privacy policy and cookie policy are available here.

Demandware uses a session cookie for platform analytics.

This cookie expires at the end of the user session.

First party

Google Analytics. 

Google’s privacy policy is available here and cookie information is available here.

Google Analytics uses a persistent cookie, pixel tags, text cookies, and local storage to collect data on aritzia.com to personalize and optimize the user experience, identify and distinguish users for analytics purposes, throttle request rates, and measure ad campaign performance and conversion rates for analytics purposes.

Some of the cookies expire at the end of the user session. Others are of a persistent duration, including:

·   the cookie used to identify users for analytics purposes which expires after 1 day.

·   the cookie used to distinguish users for analytics purposes which expires after 729 days.

·   the cookie used to measure ad campaign performance and conversion rates for analytics purposes which expires after 90 days.

First party

Optimizely.

Optimizely’s privacy policy is available here and cookie policy is available here.

Optimizely uses session and persistent cookies to personalize and optimize the user experience through A/B testing.

Some of the cookies expire at the end of the user session. Others are of a persistent duration, including:

• the cookie used for cross-domain syncing and the cookie which stores a user’s unique identifier (timestamp and random number) which expire after 179 days.

Both

Salesforce Commerce Cloud. 

Salesforce Commerce Cloud’s privacy policy and cookie policy are available here.

Salesforce Commerce Cloud uses persistent cookies for website personalization, including to track recently viewed products and user shopping analytics on our website.

The cookie used to track recently viewed products expires after 30 days.

The cookie used to track user shopping analytics on our own website expires after 394 days.

First party

Advertising

These cookies may be used on our site by us and our advertising and other partners to build a profile of your interests, remember your preferences and show you personalized adverts on other sites. Cookies do not store direct identifiers, like names, but function based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less personalized advertising and/or fewer benefits from personalisation of our services. These cookies may be further used by our partners for their own purposes, which may be set out in their cookie and privacy policies.

Doubleclick (Google) 

Doubleclick (Google)’s privacy policy is available here and cookie information is available here.

Doubleclick (Google) uses persistent cookies to serve targeted advertisements and measure conversion rates.

One of these cookies expires after 15 minutes and one after 389 days.

Third party

Fit Analytics. 

The Fit Analytics privacy policy and cookie policy are available here.

Fit Analytics uses persistent cookies to remember user fit preferences on our website and across partner websites, as well as to facilitate advertising on Snap services (both).

The cookie used to remember user fit preferences on our website expires after 89 days.

The cookie used to remember user fit preferences across partner websites expires after 9 days.

Both

Salesforce Commerce Cloud. 

Salesforce Commerce Cloud’s privacy policy and cookie policy are available here.

Salesforce Commerce Cloud uses persistent cookies for website personalization, including to track inferred shopping propensity attributes and user shopping analytics.

The cookie used to track inferred shopping propensity attributes expires after 30 days.

The cookie used to track user shopping analytics expires after 394 days.

Third party

We and our partners may link any of the information we collect through cookies and other technologies with information you provide, with information we obtain from other sources, including from both online and offline data providers (such as demographic data and interest-based data), and where you agree to this through your privacy settings on social-media sites, with information obtained from social media. This information is gathered by how you use social media, such as what you post about, message about, or comment on.

  1. WHAT INFORMATION IS COLLECTED?

We and our partners use cookies and similar technologies to collect information about how you interact with and navigate our sites, as well as information about the device and software you use to do so. This kind of information is called “usage information” in this Cookie Policy and can, for example, include data on the following:

  • Site and app interactions including language preferences, timestamps, clicks, scrolling, browsing times, searches, referrals, and exit pages.
  • Information about your device, such as IP addresses, unique device IDs, user IDs, processing capabilities, manufacturer and model, language and other regional settings, geographic location, screen resolution and similar settings.
  • Your connection to online services, including details about the network and software you’re using, such as browser type and version, operating system name and version, ISP, and your preference settings.
  • How sites and apps perform for you, including problems you encounter, such as loading errors and response times.

This information may be combined with other information we or our partners hold about you, for instance, to support our marketing efforts by serving you Aritzia ads or marketing messages based on how you’ve browsed with us or bought from us before.

  1. WHO PLACES COOKIES ON MY DEVICE?

While we do not have full control over third-party cookies, it is important to note that they are only set with your permission. When you visit our site, cookies placed by us are called “first-party cookies.” If our partners place cookies on your device during your visit, these are called “third-party cookies.” These cookies originate from third parties rather than us. For example, when you visit an Aritzia site and consent to third-party cookies, Google Analytics sets their own cookies on your web browser. These record your visit to our online services and this information is shared with other organizations, such as Optimizely, which we use to personalize and optimize user experience.

  1. COOKIES WE DON’T CONTROL

We don’t control third-party cookies and can’t remove them — cookies can only be set by the original party. You can read our partners’ privacy policies and cookies policies linked above to ensure you’re comfortable with how they use cookies. Read on to learn more about companies that provided third-party cookies on our online services and how they use information about you.

Some pages have content embedded from other providers such as the Facebook “like” button or the Pinterest “save” button. Be aware that these service providers may use their own cookies or similar technologies and we don’t control them.

  1. HOW CAN I MANAGE COOKIES?

Opt-out of Aritzia first-party cookies

If you wish to withdraw your consent to any of our non-strictly necessary cookies after our initial collection of your consent you can:

  • Through our Cookie Preference Center.
  • Contact our Chief Privacy Officer using the contact details set out below.

Facebook

You can find information about how to manage Facebook cookies here.

Google Analytics

To learn more about opting out of and preventing your data from being collected and used by Google Analytics, which uses cookies as well as your IP address, click here.

Internet browsers

You can find information about how to enable or disable cookies on your Internet browser provider’s website via your help screen. We’ve provided links to some common ones here:

These websites may also provide further information on how you can opt-out of the collection and use of information for ad targeting: https://optout.aboutads.info and https://www.youronlinechoices.eu.

Do Not Track Features

Some newer Internet browsers incorporate Do Not Track (DNT) features. If activated, these features send a signal to the services you visit indicating that you don’t want to be tracked. Those services (or content on them placed by third parties) may continue to engage in activities you may view as tracking, even though you’ve expressed this preference, depending on the service’s privacy practices.

At this point, there isn’t a common understanding of how to interpret the DNT signal, so Aritzia does not currently respond to browser DNT signals.

However, as we mentioned, many Internet browsers allow you to reject, manage, and delete cookies. You may also be able to manage similar technologies, like HTML5, by changing your browser settings.

Please note that opting out of interest-based advertising won’t necessarily entirely prevent information from being collected automatically on our online services, and it doesn’t mean you’ll receive fewer ads or stop ads from being displayed. Instead, the ads you see will no longer be interest based and, therefore, might be less relevant to your interests. Also, if you do choose to disable cookies (other than our strictly necessary cookies which cannot be switched off), please be aware that not all of our site features may operate as intended.

Will this Cookie Policy ever change?

We’re constantly working to develop new and improved services that will help us create better and better experiences for you. We may also change our practices over time as our business and technology evolves. Occasionally, this means that we’ll need to provide you with new or additional information about the ways in which we collect and use your personal data. As a result, we may amend this Cookie Policy from time to time.

If we materially change our Cookie Policy, we’ll take steps to inform you of the change in advance. We may do this through email, notices on our site, or through some other means.

If you’re unhappy with the changes we propose, you’re free to stop using our services or to manage cookies and similar technologies the way we’ve outlined in this Cookie Policy.

Contact Us

If you have any comments or questions about this Cookie Policy, please contact our Chief Privacy Officer by mail or email at:

Aritzia Chief Privacy Officer
#118 - 611 Alexander Street,
Vancouver, BC, Canada V6A 1E1
Email: cpo@aritzia.com