Flatiron, New York
All About Flatiron
Our buzzy Flatiron boutique is one of a kind, with original art, centuries-old architecture and a grand staircase that takes you up to the lounge on the second floor. Stop by, say hi and let us show you the latest collections.
Clothes you want to wear right now. Quality you can love forever.
Aritzia is an innovative design house and fashion boutique. We develop our own brands, treating each as an independent label with its own distinct aesthetic. From romantic Wilfred and streamlined Babaton to Tna for streetwear, we have more than a dozen brands along with labels we love like Adidas, Levi’s and Citizens of Humanity. One V happy closet coming right up.
We’re in good company! Find us between 16th and 17th on the east side of 5th Avenue.
Brands at this location:
- Wilfred Free
- Denim Forum
- The Group by Babaton
- Le Fou Wilfred
- 1—01 Babaton
- And more!
Services at this location:
- Personalized styling
- Private shopping appointments
You’ve Got to See Our Flatiron Boutique In Real LifeAll the clothes you want to wear, ‘Grammable décor and playlists to put you in a mood. It’s fun in here. You’ll see.
Shopping, But Make It PersonalOh, just a dressing room full of clothes picked exclusively for you. Our Style Advisors have an eye for what looks good (and aren’t afraid to tell you when something’s not quite right). Book a personal shopping appointment right now in our Flatiron boutique.
Great Music, No Wristband RequiredWe love good music. And we really love setting the mood in our boutiques with curated playlists. Like what you hear? Follow us on Spotify and listen all day, every day — it’s the next best thing to being with us 24/7.
All Custom, EverythingOur architects and designers consider each boutique individually, creating a bespoke mix of local influences, natural materials, custom furniture and art. Think well-lit fitting rooms, extra-large mirrors and cozy lounge areas — make yourself at home.
Swing by. Say hi. Stay awhile.