Flatiron, New York

All About Flatiron

Our buzzy Flatiron boutique is one of a kind, with original art, centuries-old architecture and a grand staircase that takes you up to the lounge on the second floor. Stop by, say hi and let us show you the latest collections.

Clothes you want to wear right now. Quality you can love forever.

Aritzia is an innovative design house and fashion boutique. We develop our own brands, treating each as an independent label with its own distinct aesthetic. From romantic Wilfred and streamlined Babaton to Tna for streetwear, we have more than a dozen brands along with labels we love like Adidas, Levi’s and Citizens of Humanity. One V happy closet coming right up.

We’re in good company! Find us between 16th and 17th on the east side of 5th Avenue.

Brands at this location:

• Wilfred
• Babaton
• Tna
• Wilfred Free
• Denim Forum
• The Group by Babaton
• Le Fou Wilfred
• 1—01 Babaton
• And more!

Services at this location:

• Personalized styling
• Private shopping appointments

You’ve Got to See Our Flatiron Boutique In Real Life

All the clothes you want to wear, ‘Grammable décor and playlists to put you in a mood. It’s fun in here. You’ll see.

Shopping, But Make It Personal

Oh, just a dressing room full of clothes picked exclusively for you. Our Style Advisors have an eye for what looks good (and aren’t afraid to tell you when something’s not quite right). Book a personal shopping appointment right now in our Flatiron boutique.

Great Music, No Wristband Required

We love good music. And we really love setting the mood in our boutiques with curated playlists. Like what you hear? Follow us on Spotify and listen all day, every day — it’s the next best thing to being with us 24/7.

All Custom, Everything

Our architects and designers consider each boutique individually, creating a bespoke mix of local influences, natural materials, custom furniture and art. Think well-lit fitting rooms, extra-large mirrors and cozy lounge areas — make yourself at home.

Swing by. Say hi. Stay awhile.

While You're in the Neighbourhood

Breads Bakery | 18 E 16th Street

The name alone should be enough to get you there, but just in case, this adorable bakery does some of the best pies, cookies, croissants, simple lunches and to-go coffees in the ’hood.

Boqueria | 53 W 19th Street

Enjoy Barcelona-style tapas and happy hour sangria in this cozy space. It’s the next best thing to booking a flight to Spain immediately.

Eataly | 200 5th Avenue

A true one-stop shop for wine, cheese, cured meats and great vibes. Why are you still reading?

Skin Laundry | 3 W 16th Street

Two words: laser facials. This totally gentle, non-invasive procedure can work wonders for your skin. They even do a punch card for repeat customers.